Recently Facebook made giant news when they announced an update to their mission. They are switching gears from helping people ‘get connected’ to helping ‘build community.’
They are putting a huge emphasis on making Facebook groups their number priority.
This has real implications for churches who have Facebook pages. Facebook pages and Facebook groups are very different.
If you are frustrated trying to keep page with all the facebook changes then you are not alone. In anticipation of this new change, we noticed that Facebook pages no longer reach even the people who follow the page unless you are boosting or buying ads. Organic reach is now almost nothing.
One of the changes that churches will need to make, is to transplant much of their facebook activity to their groups. When they do, they will need to make them relevant and useful community building/discipleship centers.
6 Ways to Use Facebook Groups
Here are six ways you can make your group engaging and effective:
- Prayer requests: Create a post that others in the community can pray around.
- Social learning modules: Step your community through any short courses your church runs (e.g. assimilation, group leadership, etc.).
- Next steps post content: Create content that is focused around helping someone take a next step in their discipleship journey.
- Sunday recap: Go deeper and take people backstage and share more about what you couldn’t cover in the sermon. Present it in a question and answer kind of way so that people will feel comfortable asking questions.
- Watch party for Facebook Live sermon: Share your Facebook Live from your page to your group and create a watch party.
- Create meetups: Set up meetups where people can come together offline in a safe space to go deeper in community. This can tie into a small group building strategy.
I understand that there is a lot to take here. Bottom line, if you have not started a Facebook group for your church community, do not waste another minute getting started.